John Weeks' The Integrator Blog featured an interesting
article on
Working Class Acupuncture, a Portland, Oregon clinic built on the concept of making acupuncture more affordable.
As Lisa Rohleder, LAc, began trying to make sense of the business of professional acupuncture, she witnessed two distinct phenomena. First, she observed that a huge percentage of the working poor and even the middle class of people in the United States cannot afford to pay for acupuncture treatment when individual appointments cost $65-$200. Second, Rohleder observed that over 50% of graduates of acupuncture schools abandon practice without ever figuring out how to make a living at it.
What's wrong with these pictures? The price-point for an acupuncture treatment seemed to her to be related to both problems.
I highly recommend you read John's piece regardless of your modality. His interview with Lisa
Rohleder is quite interesting, and also contains the basic financials for the business model she's using and actively promoting. The fact that it makes a great service more affordable and can help practitioners earn more at the same time makes it doubly compelling.
Related Links:
Integrator Blog ArticleWorking Class Acupuncture sitePS - You might also want to check out
Rohleder's book
The Remedy: Integrating Acupuncture into American Health Care, as well as her free
ebook love your microbusiness: marketing for a community-based acupuncture practice a short, but very sweet manifesto on practice growth.